By this point in your business plan, your reader should have a basic understanding of any services you intend to provide.  However, services are often difficult to define.  Many times, they overlap with other services provided by other businesses, or are much more narrowly defined by some persons than others.   For example, an attorney who describes his practice as general business litigation would hear a much wider variety of cases than an attorney who specialized in the litigation of contract disputes.

This section should explain to the reader exactly what services you intend to provide, and more importantly, those related services you will not provide.  For example, a photographer might clearly state in this section that he intends his practice to include outdoor events such as company picnics, sporting events, and concerts, but that he would not do indoor events such as most weddings and birthday parties.

Issues to consider:

>   Why did you select these services?

>   How will you differentiate them?

>   What was your decision process?